Google Analytics has long integrated stat reporting from Feedburner.  This allows you to track visitors to your site that come from Feedburner fed feeds (pardon the pun :D) and view the stats under the “Traffic Sources” report of Google Analytics.

Google Analytics tracks feedburner visitors by appending tags such as “utm_source” and “utm_medium” to the URL which turns it to something like http://feedproxy.google.com/~r/TechieXplorer/~x/xxxxxxxx/. The resulting URL then reads:

http://techiexplorer.com/?utm_source=feedburner&utm_medium=feed|email&utm_campaign=Feed%3A+${feedUri}+%28${feedName}%29

Ugly isn’t it? 🙁 Not only does this merger of Google’s tools give your readers an almost unintelligible URL, it can also break web pages when your site interprets what’s after the “?”. It may also be harmful to your site’s SEO if your robots.txt us confirgured to to stop and prevent bot crawling on URLs that contains special characters like “?”. No webmaster wants that right?

What do I do?

• Login to FeedBurner account.
• Select a feed you want to disable GA tracking by clicking on its Feed Title.
• Click the Analyze tab
• Click on Configure Stats.
• Unselect (untick) the checkbox for Track clicks as a traffic source in Google Analytics option.
  

If you have any more questions, please post it in the comments 😀