The ICANN gave initial approval for the creation of the controversial .xxx domain at its conference in Brussels, for (who else aside from Vin Diesel’s movie franchise) porn site use.

In response and approval of the ICANN’s decision, the ICM Registry, said .xxx would make it easier to filter out inappropriate content.

The decision came as a surprise and brings to an end a long campaign by ICM to win approval.  As a result, there’s an enthusiastic blog post about ICANN’s decision (guess they’re excited about the new registrations and their fees).

The Internet Corporation for Assigned Names and Numbers (ICANN for short :)), the organization that controls top-level domain names, says that the next step will be talks with ICM to ensure that there’s sufficient demand from the adult industry to justify it’s creation.  On the plus side, the ICM noted, it will be easier to filter out inappropriate content.

Part of the reason why the decision to approve .xxx was opposition from BOTH porn businesses and anti-porn crusaders have opposed .XXX. The stand of anti-porn crusaders is quite obvious, as people are uncomfortable with any official acknowledgment of sexually explicit content online. For those in the porn industry, there are worries that it will segregate adult sites and ruin their SEO.

Regardless of opposition, ICANN is expected to make a formal announcement on its decision on Friday.

problem that

ICM has said it expected the first .xxx domains to go live in early 2011. It said it had more than 110,000 pre-reservations for .xxx domains.

It’s been a lengthy legal battle, with both sides throwing and th

What’s surprising is that BOTH porn businesses and anti-porn crusaders have opposed .XXX. The stand of anti-porn crusaders is quite obvious, as people are uncomfortable with any official acknowledgment of sexually explicit content online. For those in the porn industry, there are worries that it will segregate adult sites and ruin their SEO.